When it comes to dominating mobile gaming franchises, few can rival the colossal presence of Candy Crush Saga. While games like Clash of Clans and Angry Birds have their own massive followings, Candy Crush's widespread appeal is bolstered by significant corporate backing and a deeply ingrained place in popular culture. This iconic status is set to expand even further as Candy Crush collaborates with the renowned makeup brand, Pat McGrath.

It's quite astonishing that this marks the first time Candy Crush has ventured into the cosmetics market. Soon, fans will be able to adorn themselves with Candy Crush-themed lipsticks, glosses, nail polishes, and more. However, the most exciting aspect of this partnership isn't just the makeup; it's the chance to win something truly dazzling.

As part of the launch of this new product line, set to hit shelves on February 27th, three lucky customers will find a $10,000 diamond-encrusted Candy Crush-themed ring included in their online orders. This unexpected twist adds an extra layer of excitement to the already thrilling collaboration.

**Diamonds are forever** As far as major branding initiatives go, this move harkens back to a simpler time, eschewing modern influencer partnerships for the thrill of a surprise prize. Imagine the frenzy as customers eagerly await their orders, hoping to be one of the three winners of these stunning rings.

This collaboration also highlights the evolution of gaming merchandise. Gone are the days when fans were thrilled just to get a t-shirt featuring their favorite game. Now, the market offers luxurious items like diamond jewelry, showcasing the incredible growth and potential of gaming-related products.

Even if you're not a Candy Crush Saga enthusiast, there's no need to feel left out. If you're nostalgic for a more straightforward gaming experience, consider trying the retro, challenging platformer Jump King. Highly praised by Will Quick with a glowing gold-star review, it's the perfect game to test your platforming skills and perhaps recapture the essence of classic gaming.