King is making a bold move with the upcoming release of Candy Crush Solitaire, its first simultaneous launch across multiple platforms. This strategic launch, facilitated by a partnership with Flexion, will see the game debut not only on Google Play and the iOS App Store, but also on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery. This marks a significant expansion for King, demonstrating a commitment to exploring alternative distribution channels.

This simultaneous release strategy suggests King recognizes the growing potential of alternative app stores. The company's considerable success with titles like Candy Crush Saga indicates a significant market reach, making their foray into these alternative platforms all the more noteworthy. The decision to launch Candy Crush Solitaire concurrently across multiple stores highlights a shift in perspective, treating these platforms not as secondary options, but as key avenues for reaching a broader audience.

The partnership with Flexion underscores this commitment. While Flexion is understandably enthusiastic about collaborating with a gaming giant like King, the emphasis on this being King's first simultaneous multi-platform launch speaks volumes about the company's evolving strategy. It strongly suggests that major players in the gaming industry are increasingly recognizing the value and potential of alternative app stores.

For those interested in learning more about one of these alternative app stores, the Huawei AppGallery awards for 2024 offer a glimpse into the platform's top performers and overall landscape.