Demi Lovato is headlining PlanetPlay's latest Make Green Tuesday Moves initiative, bringing her star power to mobile gaming for a good cause. The actress and musician will appear in several popular games, offering players Lovato-themed avatars. Games participating include Subway Surfers and Peridot, with more titles to be announced.

Longtime readers will recall PlanetPlay's ongoing commitment to environmental initiatives, previously collaborating with stars like David Hasselhoff and J Balvin. This latest campaign expands on that commitment, leveraging Lovato's popularity to raise awareness and funds for environmental projects.

Lovato's involvement goes beyond simple endorsements; she'll be featured prominently in a diverse range of games, including the globally popular Subway Surfers, Peridot, Avakin Life, Top Drives, and others. Players can acquire Lovato-themed avatars, with all proceeds benefiting environmental causes.

PlanetPlay's Make Green Tuesday Moves (MGTM) campaign stands out for its scale and ambition. Unlike many celebrity-driven environmental initiatives, MGTM's broad reach across multiple games suggests a significant potential impact. The wide participation and promotional efforts increase the likelihood of raising substantial funds for environmental projects.

This collaboration offers a triple win: it supports environmental causes, provides fans with engaging content featuring Demi Lovato, and offers game developers a unique opportunity to contribute to a meaningful cause.

For a comprehensive look at some of the top games mentioned, check out our list of the best mobile games of 2024 (so far).