If you've ever adored Sanrio characters or still hold a special place in your heart for Hello Kitty and her friends, a brand-new game has just arrived. Developed by LINE Games and their partner Super Awesome, it's currently in a soft launch phase. Titled Hello Kitty Friends Match, this mobile match-3 puzzle adventure brings the beloved characters to life.

Where Can You Play Hello Kitty Friends Match?

The game is currently available in the Philippines and Canada, with a full worldwide release scheduled for the first half of 2025. For those outside these regions, pre-registration is open on the Google Play Store.

We get it—another match-3 game might seem like more of the same, but Hello Kitty Friends Match introduces several refreshing elements.

For starters, it runs in landscape mode, a welcome change if you're tired of the typically narrow vertical layouts. The game pieces are also noticeably larger, making gameplay more comfortable and easier on the eyes.

Hello Kitty Friends Match begins in a magical setting known as Dreamland. You'll meet Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, and the rest of the crew here.

Their goal is to gather magical star energy to restore their home. The experience combines charming, light storytelling with casual puzzles, weaving a gentle adventure throughout the gameplay.

How Many Friends Can You Collect?

Hello Kitty Friends Match also includes a collecting aspect. You can acquire 10 distinct Sanrio characters and unlock more than 100 different outfits. Some costumes are available as pre-registration bonuses for players outside the soft-launch countries.

This marks LINE Games' first mobile release this year. If you're in the mood for relaxing puzzles with iconic characters, you can pre-register or download the game now from the Google Play Store.

Before you go, don't miss our next exclusive on Azur Promilia—the new trailer "Set Sail Towards the Blue Beyond" from Manjuu Network, the creators of Azur Lane.