It might be a while before we see the Grand Theft Auto 6 Trailer 2, as recent comments from the head of Rockstar’s parent company, Take-Two, suggest a preference for releasing marketing materials close to the game's launch window. After the record-breaking viewership of GTA 6 Trailer 1 in December 2023, fans have been left waiting for over 15 months without new content, fueling a variety of conspiracy theories. These theories have ranged from counting the holes in Lucia’s cell door net, analyzing bullet holes in cars from the first trailer, to decoding registration plates. However, the most notable theory—the ongoing moon watch—correctly predicted the announcement date of Trailer 1, but was later debunked as a clue for the release date of Trailer 2.

The big question remains: when will GTA 6 Trailer 2 be released? According to Take-Two boss Strauss Zelnick in a recent Bloomberg interview, fans might have to wait until much closer to the game's actual release date, projected for fall 2025, to see more. Zelnick emphasized the importance of maintaining anticipation and excitement, stating, "The anticipation for that title may be the greatest anticipation I’ve ever seen for an entertainment property... We want to maintain the anticipation and the excitement... We provide marketing materials relatively close to the release window in order to create that excitement on the one hand and balance the excitement with unmet anticipation."

Former Rockstar animator Mike York, who worked on Grand Theft Auto 5 and Red Dead Redemption 2, supports this strategy. On his YouTube channel, York explained that Rockstar's silence fuels speculation and conspiracy theories among fans, which in turn creates buzz and excitement without the need for new content. He believes this tactic not only brings the community together but also amplifies the game's allure and mystery.

GTA 6 Key Art's Hidden Map..?

4 ImagesWhile you wait for GTA 6, dive into IGN's comprehensive coverage. Learn about an ex-Rockstar developer's view on potential delays, Strauss Zelnick's thoughts on the future of GTA Online post-GTA 6 release, and expert opinions on whether the PS5 Pro will support GTA 6 at 60 frames per second.