Hitman: World of Assassination Reaches 75 Million Players, a Monumental Milestone for IO Interactive

IO Interactive proudly announced that Hitman: World of Assassination has surpassed a remarkable 75 million players. This impressive player count encompasses those who downloaded the free starter pack and those who experienced the game via Xbox Game Pass during its two-year tenure on the service. This achievement solidifies Hitman: World of Assassination as potentially IO Interactive's most successful game to date.

It's important to note that World of Assassination is not a single game, but a compilation of the latest Hitman trilogy. Following the release of Hitman 3, IO Interactive cleverly bundled the three titles into one convenient package, while still offering individual game purchases. This combined trilogy relaunched on PC and consoles in January 2023 and expanded to the Meta Quest 3 in September 2024.

On January 10th, IO Interactive celebrated this "monumental" achievement on Twitter, highlighting the studio's robust current business position. While specifics regarding individual game contributions remain undisclosed, Hitman 3 is likely a significant factor, given its strong sales performance in key markets like the UK, outpacing its predecessor.

Xbox Game Pass and the Free Starter Pack: Key Drivers of Success

The game's two-year presence on Xbox Game Pass (until January 2024) significantly contributed to the 75 million player milestone. Equally impactful was the free starter pack offered since the game's 2021 launch, alongside free demos for the first two trilogy entries, broadening the game's reach.

Hitman Franchise on Hiatus, New Projects Underway

While Hitman: World of Assassination continues to receive regular content updates (including Elusive Targets), IO Interactive's current focus on the franchise is limited. The studio is currently dedicated to two new projects: Project 007, a James Bond game in development since 2020, and Project Fantasy, a new IP announced in 2023, venturing into a fantastical setting.