When it comes to promoting a new vehicle, car manufacturers have a range of options at their disposal. From slick advertising campaigns to celebrity endorsements, the choices are plentiful. But what if you could showcase your newest car to millions of players within a popular mobile game? That's exactly what Hyundai has decided to do through their latest collaboration with KartRider Rush+.

Hyundai is teaming up once again with Nexon's hit kart racer, KartRider Rush+, to introduce the stunning Insteroid concept car as an in-game kart. Designed by the Hyundai Motors Europe Design Center, the Insteroid draws inspiration from the INSTER, an electric SUV that Hyundai has in the works. This innovative kart not only adds a fresh twist to the game but also serves as a promotional tool for the real-world concept car, even if it's not hitting production lines anytime soon.

But the excitement doesn't stop there. Along with the Insteroid, players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector featuring the vibrant GOGOGOrange color scheme. And with a special event running until April 28th, players who use a Boost Shard at least once in-game will be entered into a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the collaboration.

While the Insteroid may not roll off production lines anytime soon, its inclusion in KartRider Rush+ as both an in-game kart and a real-world concept car elevates its role as a promotional tool. It's a stylish addition to the game, arguably more fashionable than the Cybertruck seen in Fortnite.

If KartRider Rush+ and this latest collaboration with Hyundai don't pique your interest, why not take a break and check out our list of the top five new mobile games to try this week? You might discover something else exciting that's launched in the last seven days.