Konami's popular multi-platform football simulator, eFootball, has a new brand ambassador: the rising star Lamine Yamal. This exciting partnership brings the young footballer into the game, complete with a unique in-game skill reflecting his impressive on-field abilities.

For those unfamiliar, Lamine Yamal is a prodigious talent honed at FC Barcelona's famed La Masia academy. His rapid rise has made him a highly sought-after player, and his selection as a brand ambassador for eFootball underscores his potential.

Yamal joins the eFootball roster as an Epic-level player, alongside other notable additions like a Big Time Neymar Jr. and an Epic Takefusa Kubo. All three players feature the Acceleration Burst skill, a gameplay mechanic directly inspired by their real-world dribbling prowess.

To celebrate this exciting addition, eFootball is launching a Carnival Campaign offering free eFootball Coins and exclusive rewards. Log in now to claim a limited-edition carnival uniform!

Yamal's inclusion reflects eFootball's strategy to attract a younger audience by integrating current footballing stars and culture. This move suggests a concerted effort to compete with established rivals in the sports simulation market.

Looking for more football gaming options? Check out our lists of the top 25 best football games for iOS and Android!