The most profitable gacha games of January 2025 have been named
Gacha game enthusiasts eagerly await monthly financial reports, providing insights into the genre's top performers. January 2025's figures reveal some significant shifts in the market.
Genshin Impact's January update, featuring the Pyro Archon and the highly anticipated Mawuika banner, proved incredibly lucrative. miHoYo (HoYoverse) more than doubled its revenue, reaching a staggering $99.4 million compared to December 2024's $45.6 million.
Image: ensigame.com
Trailing behind Genshin Impact, Pokémon TCG secured a strong second place with $64 million in revenue. Love and Deepspace, a popular "female gacha" title, rounded out the top three, generating $55.2 million.
Honkai: Star Rail experienced a dip in earnings, reaching $50.8 million. Zenless Zone Zero saw a more substantial decline, with revenue halved from $57.9 million to $26.3 million.
It's important to note that these rankings reflect mobile platform revenue only. While some titles, like miHoYo's offerings, also have PC versions, this data focuses solely on mobile performance. Furthermore, the data incorporates a methodology to account for the absence of Google Play in China, using a multiplier based on iOS revenue in that region to estimate Android earnings.
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