World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey
World of Tanks Blitz launches a unique marketing campaign: a cross-country road trip with a real-life, graffiti-covered tank! This eye-catching stunt promotes the recent Deadmau5 collaboration.
The decommissioned tank, street-legal and safe, toured the US, culminating at The Game Awards in Los Angeles. Fans who spotted and photographed the tank had the chance to win exclusive merchandise.
The Deadmau5 collaboration in World of Tanks Blitz is now live, offering players an exclusive Mau5tank featuring lights, speakers, and music. The event also includes themed quests, camos, and cosmetic items.
The marketing strategy, while humorous and perhaps slightly unconventional for a tank game, is undeniably effective. It playfully embraces the game's gamified elements, a refreshing approach in the gaming world. While some hardcore military simulation enthusiasts might disapprove, the campaign is ultimately harmless fun. It's certainly a memorable spectacle, particularly during the darker winter months.
Ready to join the action? Check out our list of current World of Tanks Blitz promo codes for a head start!
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