Xbox and Halo Gear Up for 25th Anniversary Celebrations

With the 25th anniversary of the first Halo game and the Xbox console fast approaching, Xbox has confirmed major celebratory plans are underway. This was revealed in a recent interview where the company also discussed its expanding business strategy, particularly in licensing and merchandising.

Xbox's Expanding Licensing and Merchandising Efforts

Xbox is preparing extensive celebrations for the Halo franchise, developed by its subsidiary 343 Industries. In an interview with License Global Magazine, John Friend, Xbox's head of consumer products, highlighted the company's achievements and its growing focus on licensing and merchandising. This strategy mirrors the successful cross-media expansions seen with franchises like Fallout and Minecraft, which have expanded into TV and film.

Friend confirmed that plans are being developed for the 25th anniversary of both Halo and the Xbox console, alongside celebrations for other milestone franchises. While specifics remain undisclosed, he emphasized the importance of celebrating the rich history and active communities surrounding these iconic brands.

Halo's Impact and Future

Halo, celebrating its 25th anniversary in 2026, has generated over $6 billion in revenue since its debut in 2001. Beyond its commercial success, Halo: Combat Evolved holds significant historical importance as the launch title for the original Xbox console. The franchise has expanded into novels, comics, films, and most recently, the critically acclaimed Paramount+ TV series.

Friend stressed the importance of understanding each franchise and its community to create engaging and additive experiences for fans. He highlighted Xbox's diverse portfolio and its commitment to a strategic approach to its licensing and merchandising initiatives.

Halo 3: ODST's 15th Anniversary

In related news, Halo 3: ODST recently marked its 15th anniversary with a commemorative 100-second YouTube video. The video revisits the game's release and its impact on fans.

Halo 3: ODST is available on PC as part of Halo: The Master Chief Collection, which also includes Halo: Combat Evolved Anniversary, Halo 2: Anniversary, Halo 3, Halo: Reach, and Halo 4.