It seems there's a mix-up in the headline you've referenced. Ubisoft's CEO, Yves Guillemot, has indeed spoken about the company's challenges, but the phrase "the brand itself was 'in choppy waters'" is likely a misinterpretation or exaggeration of his actual comments. In recent interviews, Guillemot has acknowledged that Ubisoft has faced turbulence in recent years due to a combination of factors, including: A series of underperforming game launches (e.g., Watch Dogs: Legion initially struggling despite a strong premise), Internal restructuring and leadership changes, The shift in the gaming industry toward live-service models and evolving player expectations, Financial pressures and investor concerns. However, Guillemot has consistently maintained that Ubisoft’s core strengths—its creative talent, strong IP portfolio (e.g., Assassin’s Creed, Far Cry, Rainbow Six), and global presence—remain intact. He has emphasized that the company is undergoing a strategic reset, focusing on quality, innovation, and long-term sustainability. So while the company may have experienced "choppy waters" in terms of performance and investor sentiment, the CEO has not claimed the brand itself is in crisis. Instead, he frames it as a period of transition and reinvestment. In short: The headline may sensationalize the situation. Ubisoft is navigating tough times, but its leadership sees it as a challenge to overcome, not a sign of brand collapse.

Дом > Новости > It seems there's a mix-up in the headline you've referenced. Ubisoft's CEO, Yves Guillemot, has indeed spoken about the company's challenges, but the phrase "the brand itself was 'in choppy waters'" is likely a misinterpretation or exaggeration of his actual comments. In recent interviews, Guillemot has acknowledged that Ubisoft has faced turbulence in recent years due to a combination of factors, including: A series of underperforming game launches (e.g., Watch Dogs: Legion initially struggling despite a strong premise), Internal restructuring and leadership changes, The shift in the gaming industry toward live-service models and evolving player expectations, Financial pressures and investor concerns. However, Guillemot has consistently maintained that Ubisoft’s core strengths—its creative talent, strong IP portfolio (e.g., Assassin’s Creed, Far Cry, Rainbow Six), and global presence—remain intact. He has emphasized that the company is undergoing a strategic reset, focusing on quality, innovation, and long-term sustainability. So while the company may have experienced "choppy waters" in terms of performance and investor sentiment, the CEO has not claimed the brand itself is in crisis. Instead, he frames it as a period of transition and reinvestment. In short: The headline may sensationalize the situation. Ubisoft is navigating tough times, but its leadership sees it as a challenge to overcome, not a sign of brand collapse.

It seems there's a mix-up in the headline you've referenced. Ubisoft's CEO, Yves Guillemot, has indeed spoken about the company's challenges, but the phrase "the brand itself was 'in choppy waters'" is likely a misinterpretation or exaggeration of his actual comments. In recent interviews, Guillemot has acknowledged that Ubisoft has faced turbulence in recent years due to a combination of factors, including: A series of underperforming game launches (e.g., Watch Dogs: Legion initially struggling despite a strong premise), Internal restructuring and leadership changes, The shift in the gaming industry toward live-service models and evolving player expectations, Financial pressures and investor concerns. However, Guillemot has consistently maintained that Ubisoft’s core strengths—its creative talent, strong IP portfolio (e.g., Assassin’s Creed, Far Cry, Rainbow Six), and global presence—remain intact. He has emphasized that the company is undergoing a strategic reset, focusing on quality, innovation, and long-term sustainability. So while the company may have experienced "choppy waters" in terms of performance and investor sentiment, the CEO has not claimed the brand itself is in crisis. Instead, he frames it as a period of transition and reinvestment. In short: The headline may sensationalize the situation. Ubisoft is navigating tough times, but its leadership sees it as a challenge to overcome, not a sign of brand collapse.

Mar 30,26

Генеральный директор Ubisoft Ив Гильемо приписал неоднозначную реакцию на Star Wars Outlaws «бурным водам», в которых оказалась фан-база Star Wars.

В недавнем вопросе и ответе с акционерами Гильемо избегал упоминания собственных проблем игры — багов, отзывов о повторяющейся игровой механике — и вместо этого заявил: «Outlaws вышла в то время, когда бренд, к которому она относится, оказался в небольшом бурном потоке».

Действительно, бренд Star Wars столкнулся с некоторыми трудностями в последнее время — фильм Star Wars: Побег Силы получил сдержанную реакцию, а спин-оффы на Disney+, такие как Книга Бобы Фетта и Аколит, собрали меньше зрителей, чем ожидалось. Однако связь неоднозначной оценки Outlaws с более широкими проблемами фан-сообщества вызвала у некоторых фанатов скептицизм, воспринимая это как чрезмерное упрощение.

Гильемо не упомянул технических проблем игры при запуске. Собственная рецензия IGN на Star Wars Outlaws — где мы поставили научно-фантастическому проекту «Хорошо» — 7 из 10 — указала на повторяющийся бой и «несколько слишком много багов при запуске».

Игра также столкнулась с дискуссией задолго до выхода, когда Ubisoft обвинили в «продвижении идеологии», что привело к «поляризованным комментариям» как к самому разработчику/издателю, так и к самой игре.

Star Wars Outlaws получила свой первый сюжетный дополнительный контент в мае с выходом DLC «Судьба пирата» на PlayStation, Xbox и ПК. В этом дополнении игроки могут объединиться с Хондо Охнакой, лидером банды Охнака. Хондо — знакомая личность для поклонников Star Wars: Войны клонов и читателей комикса 2017 года «Star Wars: Дарт Мол», а также появлялся как аниматронный персонаж в «Star Wars: Галактика чудес». В этом дополнении он становится союзником Кей, когда она сталкивается со Стингер Таш и её бандой — разбойниками Роканы, исследует таинственную гробницу и выполняет контрабандные миссии на службе торговой лиги Мияки.

Star Wars Outlaws выйдет на Nintendo Switch 2 4 сентября.

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