Battle Cats Anniversary: Step into the Past as a Legendary Feline

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Battle Cats Anniversary: Step into the Past as a Legendary Feline

Jan 23,25

The Battle Cats celebrates 12 years of quirky cat-fueled battles! To mark this milestone, developer Ponos has launched a new Sengoku-era ad campaign, blending historical art with the game's signature humor.

From ninja cats to fish cats and the aptly named "Gross Cat," The Battle Cats has consistently defied expectations with its bizarre charm. This unique appeal has propelled the mobile tower defense game to a remarkable 12-year run, a testament to its enduring popularity in a competitive market.

The new commercials transport players to the Sengoku period, showcasing tactical battles alongside the game's iconic cat food cans. The collaboration with R/GA, titled "The Way of the Cat," delivers cinematic ads that are both entertaining and surprisingly enticing. As one viewer, I felt compelled to "be the cat, become the cat!"

A cinematic shot of a samurai yelling about the release of cat food cans “Celebrating 12 years of The Battle Cats, we aimed to highlight the game's strategic depth while defying expectations," says Ponos' COO and Managing Director Seiichiro Sano. "Our partnership with R/GA honors our history and introduces new players to the tactical thrill in a fresh way.”

Need help strategizing your feline army? Check out our Battle Cats tier list for guidance!

Ready to join the battle? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news via the official Facebook page or website.

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