Flexion and EA to partner up and bring the publisher\'s hit mobile catalogue to alternative app stores

Mar 27,25

The partnership between Flexion and EA marks another significant step in expanding the availability of EA's mobile game catalog to alternative app stores. This move enhances accessibility for users who do not rely on Google Play or the iOS App Store, signaling a major shift in how large publishers view the potential of platforms beyond Apple and Google.

The landscape of mobile gaming has been dramatically altered this year, especially since Apple opened up to alternative app stores in regions like the EU. This development has been a hot topic across the gaming community. Flexion, which previously brought Candy Crush Solitaire to alternative platforms, is now teaming up with EA once again to distribute the publisher's mobile back-catalogue on these alternative storefronts.

You might be wondering, "What does this mean for me?" Traditionally, the mobile gaming market has been dominated by the iOS App Store and Google Play. However, recent legal challenges have compelled Apple and Google to relax some of their anti-competitive practices, paving the way for alternative app stores to flourish. The benefit for gamers? Many of these new platforms are rolling out attractive incentives to draw in users.

Consider the Epic Games Store, for instance, which is well-known for its free game offerings. While the platforms Flexion is working with might not match Epic's generosity, they are likely to offer more flexible policies than those typically seen from Apple and Google.

Looking ahead, EA's involvement in this shift is telling. As one of the gaming industry's giants, known for acquiring smaller developers, EA's move towards alternative app stores suggests a broader trend that other companies will likely follow. This could lead to a more diverse and competitive mobile gaming market.

While we don't have a definitive list of which EA games will appear on these alternative platforms, speculation suggests titles like Diablo Immortal and other Candy Crush games could be on the horizon.

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