Xbox Game Pass hikes price, adds markets

Oct 21,25

Xbox Game Pass Continues Push to Be Everywhere While Also Pushing Prices Up

Microsoft has unveiled pricing adjustments for its Xbox Game Pass subscription service while introducing a new tier that excludes "Day One" game releases. Discover the latest updates and Xbox's evolving Game Pass strategy.

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Microsoft Announces Xbox Game Pass Price Hike

Game Pass Pricing Updates and Subscription Tier Restructuring

New Pricing Takes Effect July 10 for New Members, September 12 for Existing Subscribers

Xbox Game Pass Continues Push to Be Everywhere While Also Pushing Prices Up

Xbox has implemented price increases across its Game Pass subscription tiers, according to an official update on Microsoft's support portal. The adjustments affect Xbox Game Pass Ultimate, PC Game Pass, and Game Pass Core memberships.

The revised pricing structure includes:

 ⚫︎ Xbox Game Pass Ultimate: Upgrading from $16.99 to $19.99 monthly, maintaining access to PC Game Pass, Day One releases, extensive game library, online multiplayer, and cloud gaming.

 ⚫︎ PC Game Pass: Increasing from $9.99 to $11.99 per month while preserving benefits like Day One access, exclusive discounts, EA Play membership, and the full PC catalog.

 ⚫︎ Game Pass Core: Annual pricing rising to $74.99 from $59.99, with monthly rates holding steady at $9.99.

 ⚫︎ Xbox Game Pass for Console will become unavailable to new members starting July 10, 2024.

The new pricing becomes effective worldwide on July 10, 2024 for new subscribers, while existing members will transition to updated rates beginning September 12, 2024. Members whose subscriptions lapse will need to select from the revised plans.

Xbox Game Press Continues Push to Be Everywhere While Also Pushing Prices Up

Current Game Pass for Console subscribers can maintain their membership and Day One game privileges indefinitely, provided they avoid subscription interruptions. Lapsed memberships will require switching to alternative plans.

Microsoft confirmed Game Pass for Console redemption codes remain valid until further notice, though stackable subscription limits will cap at 13 months after September 18, 2024. Existing stacked subscriptions exceeding this duration won't be affected.

Introducing Xbox Game Pass Standard

Xbox Game Pass Continues Push to Be Everywhere While Also Pushing Prices Up

The new Xbox Game Pass Standard tier debuts at $14.99 monthly, offering access to hundreds of games and online multiplayer features without including Day One releases or cloud gaming capabilities.

While Standard members enjoy substantial game libraries, certain titles exclusive to Game Pass for Console may not transfer to this new tier. Microsoft promises forthcoming details about specific launch timelines and regional availability.

"Game Pass was designed to expand gaming access through flexible subscription options," Microsoft explained regarding these changes. "Our evolving service model continues that mission with diversified pricing structures."

Xbox Leadership Perspectives

"Our investments in Game Pass, cloud gaming, and cross-platform functionality reflect our commitment to innovation," stated Xbox CEO Phil Spencer during a December presentation. "We aim to match our players' dedication with continuous platform improvements."

Xbox CFO Tim Stuart previously highlighted Game Pass as a high-margin business during the 2023 Wells Fargo TMT Summit, explaining its role in Microsoft's gaming ecosystem alongside first-party titles.

Xbox Expands Beyond Consoles

Xbox's recent marketing campaign featuring Amazon Fire TV Stick integration demonstrates its platform-agnostic approach. The "No Console Required" initiative enables Game Pass Ultimate subscribers to stream hundreds of titles through compatible TV devices.

Xbox continues expanding its service footprint while emphasizing major game releases for Game Pass. "Our vision centers on gaming accessibility across devices," Spencer emphasized in previous interviews. "Success means more people playing Xbox games—regardless of their preferred platform."

Maintaining Hardware Commitment

Xbox Game Pass Continues Push to Be Everywhere While Also Pushing Prices Up

Microsoft CEO Satya Nadella recently reaffirmed the company's commitment to Xbox hardware development, countering speculation about transitioning to digital-only operations. Xbox maintains physical game distribution to accommodate all player preferences.

Spencer acknowledged manufacturing challenges concerning optical drives but clarified: "Eliminating physical media isn't part of our strategic roadmap. We remain committed to offering players choice in how they experience our games."

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