GEM Partners, a prominent marketing agency, has unveiled the results of a comprehensive brand reach survey encompassing seven media platforms. The survey, conducted monthly among 100,000 Japanese individuals aged 15-69, utilizes a proprietary "reach score" metric to quantify daily brand interactions across apps, games, music, videos, and manga. Pokémon secured the top spot, achieving a remarkable 65,578 points.

Pokémon's dominance stemmed largely from its App Games performance, accumulating 50,546 points—a substantial 80% of its overall score. This success is attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, such as the partnership with Mister Donut, and the escalating popularity of collectible card games also significantly boosted brand visibility.

The Pokémon Company's 2024 financial statement underscores the franchise's impressive trajectory, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animated series and films, trading card games, and other related products. Its operation is a joint venture between Nintendo, Game Freak, and Creatures, entities that established The Pokémon Company in 1998 to oversee all brand activities.