Tencent Boosts Revenue with Dungeon & Fighter Mobile

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Tencent Boosts Revenue with Dungeon & Fighter Mobile

Dec 10,24

Dungeon Fighter Mobile's phenomenal success underscores Tencent's bold defiance of app stores. The game's impact is staggering: it generated over 12% of Tencent's total mobile gaming revenue in its inaugural month, a significant figure for the world's leading gaming company by revenue. This substantial contribution elevates the risk – and audacity – of Tencent's decision to challenge established app store distribution channels.

Last week, we discussed DnF Mobile's launch and Tencent's subsequent conflict with app stores. This latest revenue data clarifies the magnitude of Tencent's gamble. By directly distributing the game, bypassing app stores, Tencent is wagering a substantial portion of its considerable earnings.

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While DnF Mobile's strong initial performance is unsurprising given the franchise's popularity and typical post-launch revenue surge, the strategic choice to challenge app stores with such a lucrative title is a bold, high-stakes maneuver. The long-term viability of this approach remains uncertain.

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