Activision, the creator of Call of Duty, has officially acknowledged the use of generative AI in the development of Black Ops 6, following months of fan speculation. The controversy began in December after the Season 1 Reloaded update, when fans identified several anomalies in the game's loading screens, calling cards, and explanatory art for Zombies community events.

The focal point of the backlash was a loading screen featuring 'Necroclaus,' a Zombie Santa character. Critics pointed out that the image depicted the undead Santa with six fingers, a common error in AI-generated imagery. Similarly, another image showcasing a new Zombies community event featured a gloved hand with what appeared to be six fingers and no thumb, hinting at a total of seven digits.

The Zombie Santa image prompted a deeper investigation into other Black Ops 6 visuals, with some community members questioning the authenticity of images in paid bundles. Redditor Shaun_LaDee highlighted three images that displayed irregularities suggestive of AI involvement.

Amid the 6 fingered Santa Controversy, I looked into some loading screens included in PAID bundles…

In response to fan outcry and new AI disclosure rules on Steam, Activision has added a general disclosure for Black Ops 6, stating: "Our team uses generative AI tools to help develop some in-game assets."

Earlier reports by Wired indicated that Activision had sold an AI-generated cosmetic item for Call of Duty: Modern Warfare 3, part of the Yokai’s Wrath bundle released in December 2023, without disclosing its AI origins. This bundle, costing 1,500 COD Points (around $15), contributed to Activision's substantial revenue from virtual currency sales.

Wired also noted that Microsoft, which acquired Activision Blizzard for $69 billion, had laid off 1,900 staff from its gaming division shortly after the bundle's release. An anonymous Activision artist revealed to Wired that many 2D artists were let go, and remaining concept artists were compelled to use AI in their work. Employees were reportedly required to undergo AI training as part of the company's push towards AI integration.

The use of generative AI remains a contentious issue within the gaming and entertainment sectors, both of which have faced significant layoffs. The technology has been criticized for ethical concerns, rights issues, and its inability to consistently create content that resonates with audiences. An example is Keywords Studios' failed attempt to develop an entirely AI-generated game, which they admitted to investors could not replace human talent.