EA's Apex Legends, nearing its sixth anniversary, is underperforming financially despite its massive player base. While boasting over 200 million players, EA CEO Andrew Wilson acknowledged the game's revenue isn't meeting expectations. He highlighted ongoing efforts to improve the core experience through quality-of-life updates, anti-cheat measures, and new content, although progress hasn't been as significant as hoped.

To revitalize Apex Legends, EA is developing "Apex Legends 2.0," a major update aimed at attracting new players and boosting revenue. However, its release is planned for after the next Battlefield title, likely sometime in EA's 2027 fiscal year. Wilson emphasized EA's commitment to long-term franchise growth, envisioning Apex Legends as a sustained success for years to come, with 2.0 as a significant but not final evolution. The update's focus will be on enhancing the overall game experience, attracting both existing and new players.

This strategy echoes Activision's approach with Warzone 2.0, though the reception to that reboot remains a point of discussion. While Apex Legends maintains a strong position on Steam's concurrent player count, it's past its peak and trending downward. EA will undoubtedly be studying competitor strategies in the battle royale landscape as it develops its plans for Apex Legends' future.