In The Witcher 4, Ciri will navigate complex moral dilemmas as the narrative unfolds. Recent developer insights, including a video diary detailing the trailer's creation, shed light on the game's core design principles.

A key focus is the authentic portrayal of Central European culture. The development team emphasizes the distinctive character designs, stating, "Our characters boast appearances—faces and hairstyles—reflective of those found in various villages across the region. Central European culture is incredibly diverse, and we’ve drawn heavily from it to create a truly immersive experience."

The game's story mirrors the moral ambiguity found in Andrzej Sapkowski's novels. Developers explain, "Our narrative is rife with moral ambiguity, reflecting what we term the Eastern European mentality. There are no easy answers, only shades of gray. Players will continually grapple with lesser and greater evils, mirroring the complexities of real-life decision-making."

The recently released trailer serves as a visual representation of the overarching narrative. It showcases a world devoid of simple good versus evil tropes, demanding players carefully assess situations and make difficult choices. This approach aims to deliver a richer, more engaging experience, staying true to the spirit of Sapkowski's work while pushing the boundaries of interactive storytelling.